We were wrapping a bow around the entire program. … Then we asked, ‘Are we telling the Vice story in its totality?’ That’s where ViceVersa came from. “We knew we were going white, black, fuchsia and blue. “We had a plan,” said Jennifer Alvarez, the Heat’s vice president for creative and digital marketing, recalling the progression of designs. The fuchsia “Sunset Vice” edition was the first all-pink uniform in NBA history. The Heat will suit up in Vice jerseys for what may be the final time as the team prepares to head in a different direction with its uniforms in this year’s playoffs and next season. Miami’s last home game of the regular season Thursday against the Philadelphia 76ers marks the end of this storied uniform era. In each of the past four seasons, the Heat have extended the Vice series with a new uniform: a black “Vice Nights” edition, a fuchsia “Sunset Vice” edition (the first all-pink uniform in NBA history), a blue “ViceWave” edition and its latest gradient look, called “ViceVersa,” that the team has worn this season. Miami went on to sell more Vice jerseys during the 2017-18 season than the City Edition uniforms of all other 29 NBA teams combined. We need to order more.’ To me, that was the ‘aha’ moment.” “I’m like, ‘This can’t be right.’ We’re on the phone with our data people and they’re like, ‘No … this s- is on fire.’ … Andy got on the phone right then with Nike and was like, ‘We want more jerseys. It was like a rocket that kept going and going,“ McCullough recently recalled. “Vice launches and I thought something was wrong, because the numbers were changing so fast. And as its midnight Eastern release approached, McCullough was in Vegas, tracking the initial sales from his phone alongside Andy Montero, the team’s vice president of retail business and development. The Heat named the new jersey “Vice,” also paying homage to the famous police serial, which has become so identified with the city. The Heat went for a predominantly white jersey, with “laser fuchsia” and “blue gale” accents, featuring “Miami” script across the chest in the same font of the sign that hung on the team’s first venue, Miami Arena, from 1988 to 1999. Nike had just supplanted Adidas as the league’s official apparel provider and introduced “City Edition” uniforms, allowing teams to channel the aesthetic of their respective cities through unique designs. He had just come from the NBA’s annual retail and licensing meetings and was anxiously waiting to see how people would react to the franchise’s new uniform. Someone send me a pair of those shorts.Michael McCullough, executive vice president and chief marketing officer for the Miami Heat, recalls sitting in the Las Vegas airport one evening in January 2018. Charlotte went back to some elements that were in their uniforms as an expansion team back in 1988-1989. Their City Edition look will do the team justice. The Hornets are so much fun to watch this year with LaMelo Ball at the controls. The Hornets’ new look touches on their past Everything in Chicago is looking up after a strong start to this year. The black bull horns and red nostrils on the shorts are a nice touch, too. The Bulls are going back to the past with Chicago written in cursive across the front of the jerseys, which was the team’s look during Michael Jordan’s rookie year. The Bulls won with the classic ‘Chicago’ script Noah Magaro-George of our Spurs community Pounding the Rock as a closer look at the detailing on the uniforms. The ‘Fiesta’ look is always much appreciated, and going with white this year makes the uniforms look even better. The Spurs released some great City Edition jerseys last year, and they’ve done it again this year. Here’s our full look at the 2021-2022 Nike City Edition uniforms across the NBA. Then we’ll hit a few that are just alright. We’re going to start this list with our 13 favorite looks. Here’s the best and the worst of the new looks for this season. Here’s a look at all 30 City Edition looks from NBA teams this season side-by-side. Each season is full of hits and misses when it comes to the City Edition jerseys, and this year as no different now that the uniforms have officially been unveiled. Each team releases a new set of uniforms each year that serve as an alternate look to the usual home and away jerseys they wear. The 2021-2022 season marks the fifth year in a row that the NBA is doing City Edition jerseys with Nike.
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