![]() ![]() Watch the story of the typeface in the following presentation directed by Parachutes & Christopher Van Wilson and animated by Parallel Studio Paris. Obviously, Futura's dominance is evident throughout our visual language, since Bauhaus and beyond. The original metal type showed extensive adaptation of the design to individual sizes, and several divergent digitizations have been released by different companies.Įventually, Futura was extensively marketed by Bauer and its American distribution arm by brochure as capturing the spirit of modernity, using the German slogan "die Schrift unserer Zeit" ("the typeface of our time") and in English "the typeface of today and tomorrow". The uppercase characters present proportions similar to those of classical Roman capitals. The lowercase has tall ascenders, which rise above the cap line, and uses nearly-circular, single-story forms for the "a" and "g" -the former was previously more common in handwriting than in printed text. We can recog-nise its shapes even without being aware ofits existence as we are submergedby. The font used for the film title in the poster is probably Futura Bold, with letter spacing manually tightened. Renner's design rejected the approach of most previous sans-serif designs (now often called grotesques), which were based on the models of sign painting, condensed lettering and nineteenth-century serif typefaces, in favor of simple geometric forms: near-perfect circles, triangles, and squares.įutura is based on strokes of near-even weight, which are low in contrast. Tiago Santos University of Coimbra Abstract Futurais one of the best-known typefacesin the world. 2001: A Space Odyssey is a 1968 sci-fi film that focuses on a series of encounters between humans and mysterious black monoliths and a voyage to Jupiter tracing a signal emitted by one such monolith found on the Moon. Although Renner was not associated with the Bauhaus, he shared many of its idioms and believed that a modern typeface should express modern models, rather than be a revival of a previous design. The typeface was developed by the Bauer Type Foundry, in competition with Ludwig & Mayer's seminal Erbar typeface of 1926.įutura has an appearance of efficiency and forwardness. Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927.īased on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period Futura was designed as a c ontribution on the New Frankfurt-project. It was clear and legible, virtually the opposite of typefaces like Fraktur, which was ornate and arguably quite hard to read as a result. As Bauhaus100 reminds us of the importance of design in all things visual, Futura, the iconic font is more relevant than ever. 08.02.20 Producer Kurt Kohlstedt Unveiled as a font of the future, Futura has surprisingly a long history, dating back to the functionally focused Bauhaus era of design in the 1920s. ![]()
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